Project Overview
After years of rapid growth, the product's user experience became fragmented. Inconsistent UI patterns and design decisions had accumulated, creating UX debt that slowed both design velocity and development cycles.
The Opportunity
After years of rapid growth, the product's user experience became fragmented. Inconsistent UI patterns and design decisions had accumulated, creating UX debt that slowed both design velocity and development cycles.
Key Challenges
- Inconsistent UI – Years of ad-hoc design without a system led to mismatched components and visual inconsistencies.
- Poor Scalability – The existing design couldn't support the pace of new feature development.
- Cross-Team Misalignment – Designers and developers struggled to stay aligned due to unclear specs and lack of standardized components.
- Slow Development Cycles – Low reusability and high redesign, causing delays in both design and engineering handoff.
The Team
We operated as a cross-functional taskforce focused on establishing governance for the design foundation.
The Process
We adopted the atomic design approach to bring order and clarity to a fragmented UI landscape. Through structured audits, workshops, and detailed documentation, we built a scalable foundation for consistent design.
The Outcome
The new system served as the single source of truth, eliminating inconsistencies and visual clutter across the product. It brought structure and clarity, allowing designers and developers to move faster with confidence. The modular setup offered flexibility to scale with new features while preserving consistency and quality.
Key Results
- A shared library improved visual consistency across screens and platforms
- Design and dev cycles were faster with reusable, tested components
- The system is extensible, supporting new modules and features without design regression
- A documented framework and version control ensured sustainable design practices and reduced future debt
