I shape digital products through product strategy, design thinking, and data-driven solutions.
I deliver user-centered solutions through user research, systems thinking, hands-on design and close collaboration with product, engineering and business teams.
Available immediately for new projects
I transitioned to Product roles from Computer Science Research to follow my passion for user-centered design, business and technology. Over the past three years, I've led research, design and release of products across consulting and SaaS environments. I love adapting my skills across multiple disciplines, wearing various hats to drive project success.
Conducted 15+ user interviews and analyzed analytics across 5+ products.
Led 20+ stakeholder workshops to align business goals across 10+ projects.
Created 100+ high-fidelity UI screens and 50+ interactive mockups.
Ran 10+ usability tests across 5+ projects to gather user feedback and inform iterations.
Created usage specs for 3+ design systems and wrote 25+ Jira cards for development.
Led 20+ dev handover sessions with detailed design specs and development instructions.
Led the redesign of a data-heavy SaaS dashboard studio that allows business users to fully customize their trend analysis view.
View projectLed the UX research and UI design for a SaaS AI assistant that helps users quickly uncover insights and take action through natural, guided conversations.
View projectBuilt a design system used across 5+ complex SaaS modules to improve UI consistency, scale brand alignment, and reduce dev effort.
View projectDesigned and shipped a digital contact card MVP app for soft launch, focusing on boosting user adoption.
View projectDesigned and launched a responsive MVP website for a local pizza brand in Sydney, accelerating digital presence and conversion rate.
View projectThese kind words come from the people I've collaborated with—clients, teammates, and mentors. Their feedback keeps me centered and growing.
"Afeeza is a talented product designer who made a significant impact on my team. Her designs balance visual precision with a deep understanding of product strategy and technology. Afeeza quickly adapted to our complex environment, contributing to the development of new features, redesigning critical capabilities, and establishing our design system. Beyond her skills, Afeeza is a smart, ethical professional with a positive attitude that fosters collaboration and team success."
"I had the pleasure of working closely with Afeeza at Apromore on several high-impact projects. As a product designer, she brought a rare combination of technical acumen, user centricity for designs, and genuine collaboration. Her designs were always well-documented, and easy to implement, which made development smooth and efficient."
"Afeeza was instrumental in both product strategy and design based components of client projects in my company. Afeeza has a detailed orientated approach and a natural talent for creating engaging, functional and visually pleasing designs. Afeeza's skills in cross-collaboration and navigating communication with the team is commendable."
"Afeeza was party of the team that helped shape MVP design for DEETS app. The project was on time, well executed, and extremely helpful to the DEETS management team."
"I worked with Afeeza on a client project for DEETS digital business cards. She was a great team player who showed up and contributed cross-functionally when needed."
"I and Afeeza worked closely as co-researchers at Pattern Analysis and Machine Intelligence(PAMI) Lab. We had long hours of brainstorming and iterating solutions for our research problems that are now published in reputed international scientific journals"